Strategy behind the story. Craft behind the screen.

Umar is a creative and communications leader, systems thinker and human-centered designer with more than two decades of experience across media, marketing, education and innovation in Pakistan and Canada. His career includes founding creative leadership at MTV Pakistan, executive production at Geo TV, senior roles at ARY Digital and eight years leading marketing and communications at Spirit of Math. Most recently, he led Creative and Communications for Pakistan Idol 2025. Trained as an architect and holding an MDes in Digital Futures from OCAD University, Umar brings cultural strategy, foresight and narrative design to Fat Duk — shaping ideas into brands, campaigns and media systems built to endure.

Taha is an animator and visual-production specialist with extensive international experience across Southeast Asia. He has worked in Vietnam and Thailand on projects for global entertainment brands including LEGO and Disney. His work spans character animation, motion design, broadcast graphics and visual packaging. He led the Graphics and Packaging team for Pakistan Idol 2025 and has screen credits on Allahyar and the Legend of Markhor and the animated series Mansour. As Co-founder of Fat Duk, Taha leads animation and visual production, combining technical craft, production discipline and an international creative perspective.